I’m Lucy le Roux (aka Lulu), the interior designer behind Illuminate Home Staging, Design Air (Airbnb Design) and now Lulu Interiors. I have loved making things better and beautiful for as long as I can remember. Even as a child I would move furniture around and I loved visiting new houses so I could redecorate them in my mind during boring school assemblies. In 2014 I combined my background in marketing with my love for interior design and started one of South Africa’s first home staging companies. Staging over 50 homes in Johannesburg was an amazing training ground for creativity, flexibility, mastering cosmetic fixes and problem solving. In 2017 I started a second design business with a partner, offering fully equipped custom designed AirBnb’s with everything required to make a guests stay special and memorable.
After my business partner immigrated and as more and more clients requested that I help them to create magazine quality show homes, I discovered that what I found most rewarding was working closely with home owners to help them to create their own dream house interiors. The longer I worked with home owners the more I realised that there were clients who were falling through the cracks- they were too afraid to hire a designer for fear that their style would be overtaken, budget would be blown or that they would be pushed in a direction that they didn’t want to go in. They also weren’t sure how to ask for just a small amount of advice when they were stuck after a failed DIY. That’s when I decided to start Lulu (and to bring Illuminate Home Staging and Design Air under one umbrella). Lulu is slang for something that is outstanding impressive or excellent. “Look at that dress, it’s a real lulu” or in our case “Look at that living room, it’s a real lulu!” I wanted to help everyday people who didn’t have big budgets to also get the benefit of professional help in bite size affordable pieces and to assist them in making their homes a real lulu.
On a more personal note I’m a wife and a cat lover, Marie Kondo fan and a warm minimalist. I love travel and architecture and adore art. I am currently working on my next project – an online store featuring favourite bespoke artworks we’ve created so watch this space for more.
Our Approach
More style per metre squared
The difference between a nice interior and a sublime interior is planning, and whether the person doing the planning has an eye for design. When renovating a home the focus is often on the cost per metre square of every item and sometimes the bigger picture can be lost. We approach an interior strategically looking at the items that are really going to make a difference and increase the style per metre squared. This means creative problem solving, prioritizing and knowing what is a must have.
No matter the project we always keep the following three areas in focus:
Customers First
Focus on client satisfaction
To design a space that someone else is going to live in is to serve. It is not about our portfolio or what a couch looks like but whether our clients love it and want to sit on it. This is your dream house not ours.
Transparent Pricing
Focus on value
We work on a transparent pricing model giving our clients peace of mind and building trust. We retain trade discounts, place no margins on retail items and any custom items are priced upfront.
Appropriate Designs
Focus on functionality
The inspiration for every design is our clients and giving them what they want long term. We know how to bring an interior together so that it is a pleasure to look at and to maintain.
In-depth review
It took me a while to write this review, not because it was hard to do but because I wanted to find the right words to convey just how awesome my entire experience with Lucy has been! I found her website by sheer luck a few weeks after we purchased our home and decided to setup a consult. From our very first meeting, Lucy took her time to get to know us, to unearth the things we value and hold dear. This same thoughtfulness is seen in the design of every room – each uniquely done but still cohesive as a whole and very much reflective of who we are.One of Lucy’s strongest trait is her ability to problem solve and it would be remiss of me if I didn’t mention this. It didn’t matter what challenges we encountered with the house – unreliable supplier, design by another provider wasn’t as expected – Lucy had a solution! Lucy was the epitome of professionalism, style and grace during our entire project. Not only did she get our vision but executed it to perfection. Our house is now a home and we could not be happier! Thanks, Lucy!!
Get to know your designer
Frequently asked questions
We’ve compiled a list of frequently asked questions about how we work under our consulting page, interior design page and staging page but this section is so that you can get to know us a little better. Hiring a designer is a very personal service and it’s nice to know who you are doing business with.